Idaho startup Gierd lands $8M to help brands bolster e-commerce business on marketplaces

Gierd, an Idaho-based startup that helps brands grow their e-commerce business on marketplaces such as Amazon and Walmart, raised $8 million in a Series A round led by New York firm Nyca Partners.

What Gierd does: Founded in 2022, the 80-person company sells tools to brands that helps with sales automation, demand forecasting, fraud protection, pricing, and financial reconciliation, among other features.

Revenue: On pace for $20 million in annual recurring revenue this year.

Quotable: “Major retailers are aggressively shifting to marketplace models to broaden assortments, slash operational burdens and supercharge product selection,” Gierd co-founder and CEO Jordan Sielaff said in a statement. “Gierd’s cutting-edge tools are making this transition seamless for brands.”

Founders: Sielaff previously was an exec at Assurant, Amazon, and eBay. Gierd co-founder Jon Pederson also spent time at Amazon and worked in product management at Faithlife.

Investors in the round: Seattle-based Fortson VC and Spokane, Wash. angel group Kick Start also invested.